As an All Pro Distributor, you have the prime opportunity to earn your share of business from the synthetic putting green industry, which has become the fastest growing segment of the $50 billion a year golf industry. Synthetic turf applications are directly tied to the lawn and landscape industry both residentially and commercially. It is important to know and understand the demographics of the markets in each in order to take advantage of all the opportunities they present.

The golf industry continues growing at phenomenal rates. More than 42 million Americans play golf, but they aren’t the typical upper-class, white-collar worker anymore. Men and women from all ages and income groups are taking up the sport that has spurred yearly expenditures of more than $25 billion on golf equipment and fees and another $26 billion on golf travel. Just as the golf industry evolves, so do golfers’ demographics. However, amidst all the changes, one thing will always stay the same, golfers want to improve their game.

Many equipment manufacturers, golf schools, instructional aids, and numerous other products claim to help golfers hit the ball farther, straighter and with more consistency. What they fail to do, however, is teach you that the game of golf is won and lost on the putting green.

The success of your putting green business is contingent on learning, understanding, and taking advantage of industry trends and their related demographics. We have created a marketing plan that addresses the different aspects of each market. Using this plan, you can efficiently and effectively provide the right information to the right people, at the right time.

By understanding who your potential buyers are and what their “Golfscape” budget is, you will be much more successful. This magazine will give you the knowledge you need to compete and prosper in this fascinating industry.

Residential
  • Members of semi-private or private golf clubs and country clubs
  • Members of golf associations
  • Newly built neighborhood communities
  • Upscale neighborhoods
  • Those who entertain at their homes
  • Residents of golf course communities
  • Middle income homeowners — $45,000 to $100,000
  • High income homeowners — $100,000 and up
Commercial
  • Golf course superintendents
  • Driving range owners
  • Golf professionals, instructors, and schools
  • Resorts and HotelsRetail and discount golf shops
  • Managers/Owners of apartment complexes, hotels, auto dealerships, office complexes, shopping malls, and condominiums
  • Retirement facilities
  • Home Builders
  • Pool companies
  • Tennis Court companies
  • Junior and High Schools with golf teams