AS AN ALL PRO INSTALLER,youhave the prime opportunity to earn yourshare of business from the syntheticputting green industry, which hasbecome the fastest growing segment ofthe $50 billion a year golf industry.Synthetic turf applications are directlytied to the lawn and landscape industryboth residentially and commercially. Itis important to know and understand thedemographics of the markets in each inorder to take advantage of all theopportunities they present.

The golf industry continues growingat phenomenal rates. More than 42million Americans play golf, but theyaren’t the typical upper-class, white-collar worker anymore. Men andwomen from all ages and incomegroups are taking up the sport that hasspurred yearly expenditures of morethan $25 billion on golf equipment andfees and another $26 billion on golftravel. Just as the golf industry evolves,so do golfers’demographics. However,amidst all the changes, one thing willalways stay the same, golfers want toimprove their game.

Many equipment manufacturers, golfschools, instructional aids, andnumerous other products claim to helpgolfers hit the ball farther, straighterand with more consistency. What theyfail to do, however, is teach you that thegame of golf is won and lost on theputting green.

The success of your putting greenbusiness is contingent on learning,understanding, and taking advantage ofindustry trends and their relateddemographics. We have created amarketing plan that addresses thedifferent aspects of each market. Usingthis plan, you can efficiently andeffectively provide the right informationto the right people, at the right time.

By understanding who your potentialbuyers are and what their “Golfscape”budget is, you will be much moresuccessful. This magazine will give youthe knowledge you need to compete andprosper in this fascinating industry.

RESIDENTIAL

  • Members of semi-private or private golfclubs and country clubs
  • Members of golf associations
  • Newly built neighborhood communities
  • Upscale neighborhoods
  • Those who entertain at their homes
  • Residents of golf course communities
  • Middle income homeowners— $45,000 to $100,000
  • High income homeowners— $100,000 and up

COMMERCIAL

  • Golf course superintendents
  • Driving range owners
  • Golf professionals, instructors, and schools
  • Resorts and Hotels
  • Retail and discount golf shops
  • Managers/Owners of apartment complexes, hotels, auto dealerships,office complexes, shoppingmalls, and condominiums
  • Retirement facilities
  • Home Builders
  • Pool companies
  • Tennis Court companies
  • Junior and High Schools with golf teams